I am a seasoned global brand strategist and integrated marketing leader, helping brands to create and execute impactful campaigns that drive higher ROI. My core competencies include brand strategy, communications planning, creative transmission, and integrated marketing communications. I have developed disruptive marketing in an attention-scarce economy and positively transformed brands during critical inflection points to create favorable market share, brand equity, and ROI trajectories.
I founded Symbiotic Strategies to help clients leverage the symbiotic relationship between creativity and media for clients such as Beam Suntory, Grammarly, VetVine, and ZÜS. Most of my experience has been with CPG and F&B (Coty, Beam Suntory, FritoLay, Jimmy Dean, Kimberly Clark, Morton Salt, PepsiCo, Tyson) clients, but have also consulted for Streaming Video platforms, Web3 and GenAI clients.
