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Join some of the industry&rsquo\;s leading PR &\; Marketing Ladies for an honest discussion about the realities of marketing and PR in a world hit by a double crisis - first\, the Covid-19 shutdown and phased reopenings and second\, the social unrest brought to the fore in 2020. \;
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Speakers include Spin PR'\;s Kim Koury (food &\; beverage)\, Kim Marshall of The Marshall Plan (hospitality/wellness/sustainability)\, and Ariana Hernandez of Nora Agency \;(fashion/retail/influencer marketing). \;
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- Hear case studies from companies who have pivoted\, adapted and continue to move forward in this new normal. \;
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- Understand the value of a cohesive message and the importance of resiliency\, authenticity and community building in this unprecedented time. \;
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- Hear examples of companies who are embracing Love as a Business Strategy and the power of Optimism in Healing. \;
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- Companies are invited to send questions in advance and our experienced panelists will try and address specific issues and share best practices. \;
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Questions:
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Why do you need PR during a Pandemic?
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How do you keep a consistent message when things are constantly changing? \;
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How has PR changed since the shutdown and the Black Lives Matter protests? \;
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What types of messaging are you creating for clients? \;
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How often does that messaging have to change and be updated? \;
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What&rsquo\;s the value of having a Crisis Communications Plan and / or Reopening Safely Marketing Plan these days?
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How many people have a CC /Safety Reopening Marketing Plan?
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What are top 3 PR / Marketing tips for Successful Reopening Strategies? \;
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Best ways to address BLM (Black Lives Matter) or BIPOC (black\, indigenous\, people of color) initiatives or messaging into your PR &\; Marketing Plans
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Should you continue Social Media during shutdowns/reopenings/protests? \;
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ABOUT THE SPEAKERS
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Kim Marshall\, Founder\, The Marshall Plan\, Co-Founder\, S&rsquo\;Well Public Relations
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Having worked as an executive at iconic properties like the Golden Door\, Rancho La Puerta and the Grand Wailea Resort\, Kim founded The Marshall Plan in 1995 as the first communications firm in the U.S. to specialize in lifestyle\, hospitality\, wellness tourism and sustainability\, working with brands from Hyatt to Hilton and destinations from Turkey to Tahiti. \;Her first office was opened on Abbot Kinney in Venice and sixteen years later\, she moved to Main Street in Santa Monica. \;Kim served on the Board of the International Spa Association and the Green Spa Network\, was a member of the Global Wellness Institute&rsquo\;s Beauty to Wellness Initiative and she is the original of 92 Global Wellness Day Ambassadors from around the world. \;
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In 2018 she co-founded an ancillary agency\, \;S&rsquo\;Well Public Relations to laser focus on the many facets of the global wellness economy and in 2019 she created\, co-executive produced and became the Host of the Global Wellness Summit Podcast.
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Ariyana Hernandez\, Nora Agency -- \;Ariyana is an integrated marketing and media relations executive skilled in creating strategies to unite both the digital and physical aspects of business - social media\, traditional PR\, digital marketing\, experiential\, and physical retail - to grow and scale brands. Together with her business partner\, Ariyana co-founded NORA the agency - a marketing &\; partnerships agency working with emerging brands\, as well as intentional global brands. NORA offers 360 campaign management services\, touching all aspects of the customer lifecycle. NORA works with lifestyle brands\, primarily in the fashion &\; beauty space. Clients include local emerging brands such as LoQ &\; J.Hannah Jewelry\, in addition to global brands like L&rsquo\;Oreal &\; Armani Beauty.
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Prior to co-founding NORA\, Ariyana served as CMO of a local womenswear startup &ndash\; building the brand from the ground up. Ariyana is a native Angeleno &\; received her B.S. from USC&rsquo\;s Marshall School of Business.
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Kim Koury\, President\, Spin PR Group-- specializes in special event publicity\, marketing\, promotions\, and branding and serves on the board of directors for the Santa Monica Chamber of Commerce. Over the past 15 years\, Kim&rsquo\;s vision has given the company its extensive experience in the food and beverage\, entertainment\, hospitality\, and music industries. Kim&rsquo\;s passion is to concept and produce unique\, cause-related community events that increase revenue for local businesses and help build brands. \;
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Kim has worked on PR campaigns for businesses such as Hotel Erwin\, Viceroy Hotel\, Santa Monica Place\, Santa Monica Travel &\; Tourism\, Capital One Cafe\, Santa Monica Pier\, Orangetheory Fitness\, Planet Smoothie\, Michael&rsquo\;s Restaurant\, Del Frisco&rsquo\;s Grille\, Joe&rsquo\;s Pizza of Bleecker St\, West 4th &\; Jane Gastropub and Astro Donuts &\; Fried Chicken and celebrated chefs like Akasha Richmond\, Neal Fraser\, Nyesha Arrington\, CJ Jacobson\, Derrick Fox and Jason Travi. Kim and her team have produced a number of popular Westside community events including the Santa Monica Pride on the Promenade Festival \;(100\,000 ppl)\, SANTA Monica Pub Crawl (6\,000 ppl)\, MAINopoly A Taste of Main Street (1\,000 ppl)\, Santa Monica Festival (2\,000 ppl)\, OFF THE HOOK Santa Monica Seafood Festival (1\,000 ppl) and the Buy Local Health &\; Fitness Festival (3\,000) and has worked on marketing campaigns for brands such as Anheuser Busch\, Peroni\, MedMen\, Vital Proteins\, Maker&rsquo\;s Mark\, Moet &\; Chandon\, Vita Coco\, K-Swiss and Boxed Water.
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