Constant Contact -- Non-Profits at MLK

10:00am-12:00 Noon
For Nonprofits: Social Media Marketing Made Simple - Santa Monica (FREE)
In this introductory session, we will cover some of the strategies and best practices to get the most out of your social media activities including time management and measuring the return of your activities. We will talk about what social media marketing really is, how to incorporate it into your organization without losing productivity and look at how other organizations are using these low-cost tools to gain visibility, develop relationships and raise funds. We will discuss the various social media outlets that are available, how they interact together and ways to leverage their inherent strengths to evaluate them for best use for your organization.
 
1:00pm -3:00pm
For Nonprofits: Raising Awareness with Email Marketing - Santa Monica (FREE)
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of organizations. Learn how to master the basics of professional email communications with this comprehensive look at best practices and winning strategies for finding and keeping permission-based subscribers, increasing deliverability and open rates, writing good subject lines and content, getting readers to take action, and becoming a trusted sender in the eyes of supporters.