Something New LA LLC

About Us

Something New is on a mission to make the world a more playful place. We create custom, turnkey carnivals and one-of-a-kind games that spark joy and surprise at every turn. From Squirrel Throwing and Hot Dog Fishing to Bigfoot Hunts and beyond, our interactive experiences delight guests of all ages — whether you're 8 or 80. Based in Los Angeles, we partner with brands, venues, and communities to produce unforgettable pop-ups, festivals, and corporate events that drive engagement, build connections, and leave lasting impressions.