Something New LA LLC

About Us

Something New is a experiential entertainment company that designs and operates custom-built, branded carnival-style games and interactive experiences for corporate events, brand activations, and large-scale public experiences in Los Angeles and Southern California. From concept to execution, we create turnkey, one-of-a-kind experiences - ranging from reimagined classics to fully custom and seasonal builds - designed to drive engagement and elevate live events.

Our mission is to help people of all ages rediscover the joy of play by creating moments that are hands-on, social, and genuinely fun. From Squirrel Throwing and Hot Dog Fishing to Bigfoot Hunts and beyond, every experience is designed to surprise and delight - whether you're 8 or 80.

We partner with local organizations such as Santa Monica Place, Downtown Santa Monica, and Pier Play by RASA, while also activating at large-scale activations across the region, including NBA All-Star Weekend and the Rose Bowl. By combining creative design, custom fabrication, and seamless execution, Something New transforms everyday spaces into immersive playgrounds that bring people together and leave lasting impressions.